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Checking On History And Purpose Of Checkoffs
Some of advertising's most familiar slogans come from commodity research and promotion programs overseen by the US Department of Agriculture and paid for by farmers who contribute a small percentage of their receipts. These producer "checkoffs" pay for research efforts, consumer education and marketing of many farm products. Rod Bain takes a look at research and promotion programs in this edition of "Agriculture USA". PARTICIPANTS: Rod Bain. Dana Coale of USDA's Agricultural Marketing Service. Jim Percival of the American Lamb Board. Farm broadcaster Max Armstrong. John Motter of the United Soybean Board. Appearances by various celebrities.